ReferralLinks Business Terms of Service
Last updated: 4 September 2026
These Business Terms of Service (“Terms”) govern the use of ReferralLinks.com and the ReferralLinks referral programme platform and related services (“ReferralLinks” or the “Services”).
ReferralLinks is operated by Referral Ventures Limited, a company incorporated in England and Wales with company number 13281997, whose address is 300 Vauxhall Bridge Road, London SW1V 1AA, United Kingdom (“Referral Ventures”, “we”, “us” or “our”).
These Terms apply to businesses, organisations and other commercial users of ReferralLinks (“Customer”, “you” or “your”). By creating a ReferralLinks account, subscribing to the Services, accepting an order form or otherwise using the Services, you agree to these Terms.
1. ReferralLinks
ReferralLinks provides software and related services that allow businesses to create, operate, manage and measure referral programmes.
Depending on the Services selected, ReferralLinks may include creation and administration of referral programmes; generation of unique referral links and identifiers; referrer registration; referral attribution; tracking of visits and qualifying conversions; last-click attribution; recording and calculation of reward eligibility; reporting and analytics; server-side conversion APIs; emails and notifications to Customer users and referrers; integrations; ReferralCodes-related functionality where separately made available; and other functionality introduced from time to time.
ReferralLinks is a technology platform. Referral Ventures does not guarantee any particular number of referrals, users, transactions, conversions, customers, revenue or other commercial outcome.
We may update, improve or modify the Services from time to time. We will not intentionally remove material core functionality from a paid Service during an existing subscription period without reasonable justification.
2. Customer Referral Programmes
The Customer determines the commercial terms of its referral programme, including participation criteria, qualifying products or services, qualifying referral events, attribution periods, rewards, friend incentives, exclusions, reward approval criteria, programme duration and other conditions.
The Customer is responsible for ensuring that its referral programme and related marketing comply with applicable law, regulation and industry rules.
The Customer must make material programme terms reasonably clear to participants.
The Customer is solely responsible for its products and services and for its contractual relationship with purchasers and referral programme participants.
3. Rewards
The Customer is solely responsible for funding, approving, rejecting, issuing and paying referral rewards, providing discounts or benefits, determining reward eligibility and resolving reward disputes.
Referral Ventures does not receive, hold, safeguard or pay referral reward funds.
Referral Ventures does not act as a payment service provider, payment intermediary, escrow provider or financial agent for the Customer or referral programme participants.
ReferralLinks may calculate, display or record an apparent reward entitlement based on information received through the Services. Such a record assists programme administration only, does not constitute payment, does not create an obligation on Referral Ventures to pay, and does not determine that a reward is legally due.
4. Attribution
ReferralLinks currently supports referral attribution using unique referral URLs, referral identifiers, a first-party browser cookie currently named rl_vid, and server-side conversion information supplied by the Customer.
ReferralLinks normally applies last-click attribution.
Unless configured otherwise, the standard attribution period is 30 days. Where supported, Customers may configure campaign attribution periods between 1 and 365 days.
The duration for which a browser identifier is stored may differ from the Customer’s configured campaign attribution period.
No attribution technology is perfectly accurate. Conversions may fail to attribute because of browser privacy settings, consent choices, deletion of cookies, ad-blocking or privacy software, multiple devices or browsers, technical errors, incomplete conversion data, or circumstances outside Referral Ventures’ reasonable control.
5. Cookies and Consent
ReferralLinks attribution functionality may involve storing or accessing information on a user’s device, including through the rl_vid first-party cookie.
The Customer is responsible for determining whether consent or another permission is required before ReferralLinks tracking technology is activated on Customer-controlled websites or applications.
Where required by law, the Customer must provide appropriate information, obtain appropriate consent before relevant technology is activated, provide a mechanism to withdraw consent where required, and appropriately communicate consent status to ReferralLinks.
Referral Ventures may provide tools enabling Customers to control whether referral attribution functionality is activated. The Customer remains responsible for configuring those tools appropriately.
Referral Ventures may provide suggested privacy or cookie language for Customers. Such materials are provided for convenience and do not constitute legal advice to the Customer.
6. Emails and Communications
ReferralLinks may send emails and other communications to Customer account users and referrers participating in Customer referral programmes.
Communications to referrers may include account verification, referral link information, programme information, conversion notifications, reward-status notifications, operational information and security communications.
As part of its standard service, ReferralLinks does not send referral marketing emails to a referred friend merely because that person followed a referral link.
Where Referral Ventures sends programme-related communications on the Customer’s behalf, the Customer is responsible for ensuring that the requested communications are lawful.
Referral Ventures may refuse or suspend communications that we reasonably believe are unlawful, misleading, abusive, harmful to email deliverability or likely to damage Referral Ventures or its services.
7. Customer Responsibilities
The Customer shall provide accurate account and programme information, secure its account, authorise users appropriately, implement ReferralLinks in accordance with reasonable technical instructions, use the Services lawfully, maintain appropriate rights and permissions, establish lawful bases for processing, provide required privacy information, obtain legally required consent, and comply with applicable consumer protection, advertising, direct marketing and electronic communications requirements.
8. Prohibited Use
The Customer must not use ReferralLinks for unlawful, fraudulent, deceptive or misleading activity; to fabricate referrals, conversions or rewards; to send unlawful unsolicited communications; to promote unlawful goods or services; to infringe third-party rights; to introduce malicious software; to attempt unauthorised access; to circumvent security mechanisms; to scrape or systematically extract data except as permitted; to reverse engineer except where such restriction is prohibited by law; or in a manner reasonably likely to harm ReferralLinks, ReferralCodes, Referral Ventures, another Customer or users of the Services.
9. ReferralCodes Integration
ReferralLinks and ReferralCodes.com are both operated by Referral Ventures.
ReferralLinks may offer functionality enabling a Customer’s referral programme to be displayed, promoted or distributed through ReferralCodes. Such functionality may be subject to separate pricing, programme rules, ReferralCodes Partnership Terms or other terms notified to the Customer.
A ReferralLinks subscription does not guarantee any minimum level of promotion, traffic, impressions, referrals, ranking or exposure through ReferralCodes.
Referral Ventures acts independently as controller in relation to ReferralCodes user accounts and personal data where Referral Ventures determines the purposes and essential means of processing.
Personal data supplied solely by a Customer for operation of its ReferralLinks programme will not become ReferralCodes member data merely because that Customer also uses ReferralCodes-related functionality.
10. Fees
The Customer must pay the fees displayed when subscribing, specified in an order form or otherwise agreed in writing.
Unless otherwise stated, subscriptions are charged monthly, payable in advance, automatically renew for successive monthly periods until cancelled, and prices are exclusive of VAT or other applicable taxes.
Fees already paid for a commenced subscription period are not refundable except where required by law.
We may change prices by giving reasonable advance notice. A pricing change will ordinarily apply from a subsequent renewal date.
We may suspend Services where amounts remain overdue following reasonable notice.
11. Intellectual Property
Referral Ventures and its licensors own all intellectual property rights in ReferralLinks, including its software, databases, interfaces, designs, documentation, trademarks, systems and technology.
Subject to payment of fees and compliance with these Terms, Referral Ventures grants the Customer a limited, non-exclusive, non-transferable right to use ReferralLinks during its subscription.
The Customer retains ownership of its trademarks, logos, marketing content, programme content and Customer-supplied data.
The Customer grants Referral Ventures a limited licence to use Customer materials to the extent necessary to provide the Services.
Unless the Customer asks us not to, Referral Ventures may identify the Customer as a ReferralLinks customer and display its name and logo in reasonable customer lists or sales materials.
12. Data Protection
Each party shall comply with data protection laws applicable to it.
Where Referral Ventures processes personal data relating to a Customer’s referrers, customers, prospective customers or referral programme participants solely on behalf of the Customer in order to provide ReferralLinks, the Customer is Controller and Referral Ventures is Processor.
The ReferralLinks Data Processing Agreement forms part of these Terms.
Referral Ventures acts as an independent Controller for processing where it determines its own purposes and essential means, including Customer account administration, billing, commercial relationship management, legal compliance, security of its own Services, prevention of abuse affecting Referral Ventures, legal claims and operation of ReferralCodes.
13. Confidentiality
Each party shall keep confidential non-public confidential information received from the other and use it only as reasonably necessary in connection with the parties’ relationship.
This obligation does not apply to information that becomes public without breach, was lawfully known before disclosure, is lawfully received from another person without confidentiality restriction, or must be disclosed by law.
14. Security
Referral Ventures will maintain appropriate technical and organisational measures designed to protect the Services and Customer Personal Data. Further information is set out in the Data Processing Agreement.
The Customer is responsible for maintaining appropriate security of Customer credentials, Customer systems, API credentials, integrations and authorised users.
15. Availability
Referral Ventures will use reasonable endeavours to provide a reliable Service.
ReferralLinks may be unavailable because of maintenance, software failures, infrastructure failures, third-party failures, security events or circumstances beyond our reasonable control.
Unless expressly agreed otherwise, no specific service-level or uptime commitment applies.
16. Third-Party Services
ReferralLinks may interact with third-party providers and Customer systems. Referral Ventures is not responsible for the availability, terms, operation or security of third-party services outside our reasonable control. Customers remain responsible for complying with terms applicable to their own third-party services.
17. Suspension
Referral Ventures may suspend some or all Services where reasonably necessary because of material breach, overdue payment, suspected unlawful conduct, fraud, a material security risk, misuse of the Services, or circumstances where continued operation could reasonably expose Referral Ventures or others to material harm. Where reasonably possible, we will provide notice and an opportunity to remedy the issue.
18. Cancellation and Termination
Unless a different minimum period has been agreed, either party may terminate a monthly subscription effective at the end of the current subscription period.
Either party may terminate immediately where the other commits a material breach that cannot be remedied, fails to remedy a remediable material breach within 30 days of written notice, or becomes insolvent or ceases business.
Following termination, access to the Services will end, outstanding charges remain payable, and Customer Personal Data will be handled in accordance with the Data Processing Agreement.
19. Warranties
Referral Ventures warrants that it will provide the Services with reasonable care and skill.
Referral Ventures does not warrant that ReferralLinks will operate without interruption or error, that every referral or conversion will be successfully tracked or attributed, that ReferralLinks will meet every Customer-specific requirement, or that use of ReferralLinks will result in a particular commercial outcome.
20. Liability
Nothing in these Terms limits or excludes liability where doing so is prohibited by law, including liability for fraud or fraudulent misrepresentation or for death or personal injury caused by negligence.
Subject to the preceding sentence, Referral Ventures shall not be liable for indirect or consequential loss, loss of anticipated profits, loss of anticipated savings, loss of business opportunity, loss caused by incorrect Customer data, failure by a Customer to honour a reward, or loss arising from third-party systems outside Referral Ventures’ reasonable control.
Subject to the first sentence of this clause, Referral Ventures’ aggregate liability arising out of or relating to ReferralLinks during any twelve-month period shall not exceed the total ReferralLinks fees paid or payable by the Customer during the twelve months preceding the event giving rise to the claim.
21. Customer Indemnity
The Customer shall indemnify Referral Ventures against third-party claims, losses, damages and reasonable costs arising directly from unlawful Customer content, Customer referral programme terms, Customer failure to honour a programme reward or benefit, Customer infringement of third-party rights, Customer breach of applicable advertising or consumer protection law, or Customer processing of personal data without an appropriate lawful basis, notice, consent or other required authority, except to the extent caused by Referral Ventures’ own breach of these Terms or applicable law.
22. Changes to these Terms
We may update these Terms from time to time. Material changes affecting existing paid Customers will be communicated by reasonable means. Unless earlier implementation is reasonably necessary for legal, regulatory or security reasons, material changes will ordinarily apply from a subsequent renewal date.
23. Assignment
Neither party may assign this Agreement without the other’s consent, such consent not to be unreasonably withheld. Referral Ventures may assign the Agreement in connection with a corporate reorganisation, sale of the ReferralLinks business, merger or sale of substantially all relevant assets.
24. Entire Agreement
These Terms, the DPA and any applicable order form or subscription details constitute the entire agreement concerning ReferralLinks.
25. Governing Law
These Terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over disputes arising out of or relating to these Terms.
Contact
Referral Ventures Limited
300 Vauxhall Bridge Road
London SW1V 1AA
United Kingdom
Company number: 13281997
Email: info@referrallinks.com